Make is a workflow automation platform designed to connect applications and automate multi-step processes using a visual scenario builder. The platform enables users to orchestrate data flows, trigger actions, and synchronize operations across tools without building custom infrastructure.
Make is widely used by operations teams, marketers, and technical users who need to automate recurring workflows involving email, data processing, and application integrations. In email-centric workflows, Make is often applied to automate replies, route information, and connect email events to internal systems.
Rather than focusing on content creation or email marketing, Make is positioned as a productivity and workflow automation platform centered on process orchestration and system interoperability.