Drift is a conversational AI platform designed to automate and manage real-time interactions between businesses and their website visitors. The tool enables organizations to engage users through chatbots and live chat experiences, handling inquiries, routing conversations, and supporting lead qualification processes.
Drift is primarily used by sales, marketing, and customer support teams in B2B environments to manage inbound conversations at scale. Rather than functioning as a traditional helpdesk or CRM, Drift operates as a conversational layer that connects website traffic with business teams in real time.
The platform is positioned as an AI assistant focused on automating conversations, improving response speed, and supporting customer engagement workflows.
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No. Drift focuses on conversational engagement rather than traditional ticket-based support.
Drift is used by sales, marketing, and customer support teams managing inbound conversations.
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